Your SEO Audit is complete, and now you know all the issues on your website that need to be fixed and how you can improve your optimization.
Now…where do you start?
Using your SEO audit as a guide, list out everything that needs to be corrected or improved on your site. Your audit may even include some suggestions for how to make improvements, so take note of these as well. Your completed list should be a comprehensive summary of all the issues with your site and, if possible, recommendations on how you can correct those problems.
Some of the issues revealed in your SEO audit may be minor, while others could have a much larger impact on your ranking and user experience. Go through each item on your list and determine which ones have the biggest effect on the success of your site. If you’re not sure, you may have to do some research to determine which items are most important or even ask an expert how you should prioritize your list.
You have a list of priorities. Now you need to determine what resources you need to accomplish those tasks. If you have the time and knowledge to do your SEO on your own, go for it! If this is your first time dealing with optimization though, you’ll have to factor in time for learning the skills you need to fix your technical SEO errors. And if you don’t have time to learn or just want to be sure that your technical issues are fixed quickly and correctly, consider enlisting the help of an expert to tackle your list.
Once you have your action items prioritized, you now need to figure out how long it will take you to get all these tasks accomplished. Don’t get overwhelmed by the number of things you need to do! Instead, remember that SEO is a long-term commitment and not something you do all at once. Set specific goals to reach or a certain number of tasks to accomplish in a week or a month.
Now that you know which items on your list need to be fixed first and have an idea of how long they’re likely to take, you can put together a plan for getting everything accomplished. While many of the technical issues from your SEO audit may be issues you can easily fix on your own, some might be a little more complicated. Consider whether you want to hire an agency or expert to help you.
When you receive the list of issues from your SEO audit, you may be overwhelmed by how far you have to go to get your website where you want it to be. While the process of improving your SEO will definitely take time and effort, it’s far from impossible. With a well-thought-out plan, you can optimize your site for search engines and continue to make improvements that will help boost your rankings!
