In the same way you regularly visit the dentist and doctor for a checkup, you need to regularly check in on the health of your website. Without monitoring your site’s functionality, you won’t know if something is wrong and needs to be fixed, and you could be driving traffic away without even realizing it.
An SEO audit of your website can diagnose technical issues that need to be fixed, as well as determine ways in which your content can be improved to help you improve your ranking.
If you want to appear on the first page of Google for a specific keyword or phrase, you need to have a solid SEO strategy in place. An SEO audit of your site can help you see where you need to improve to get that ranking—or to maintain the ranking you already have. Content that isn’t optimized and technical issues can both have a negative impact on your ranking, and an audit gives you an opportunity to correct those issues.
Optimization isn’t just about search engines. It’s also about ensuring that your site is functional and easy to use for your visitors. Things like slow load times, no call-to-action and poor site structure can drive users away—and keep you from generating leads. An SEO audit can pinpoint issues with your site that are negatively impacting your user experience, providing you with a plan for improvement.
Searchers are more likely to spend time on your site if you provide them with content and resources that they find useful. In addition to finding technical issues with your website, an audit can also examine your content and find room for improvement. Keyword-rich content that meets—or even exceeds—visitor expectations can help you improve your ranking and get your site in front of more potential clients.
Google and other search engines constantly update their algorithms, and it can be a challenge to keep up. A comprehensive SEO audit reviews your site with current best practices in mind, ensuring you can make the necessary changes to meet the requirements of the latest algorithm updates.
An SEO audit can help you determine better ways to strategically use your keywords to improve your ranking on search engine results pages (SERPs). While you want to avoid practices like keyword stuffing, when you deploy your keywords strategically and naturally throughout the content on your website, you can improve your chances of ranking higher in search results.
If you don’t know what’s wrong with your website, you likely won’t know where to start to make it better. An SEO audit gives you the opportunity to recognize issues with your site and develop a plan to fix them. Regular SEO audits also allow you to measure and compare how your website has improved since your last audit.
Ready to take the first steps toward improving your SEO? Start with our free SEO Audit!